One of our distinguished speakers, and renowned author of “Contagious: How to Build Word of Mouth in the Digital Age.” Jonah Berger is widely recognized for his expertise in the field of marketing and viral content, and he has been described as the man “who knows more about what makes information ‘go viral’ than anyone in the world.”
Jonah Berger’s work has revolutionized the way we think about the spread of ideas and content and has personally affected my thoughts and strategies on how to design the best notice practicable in class action settlements.